At WebForce, we specialize in Adwords management, and maximizing the budget for pay-per-click advertising. We will manage and optimize your paid advertising campaigns, and we'll target the keywords to bring you the business that you are looking for.
Most businesses do not prioritize the products and services that are most valuable for that business. We will understand your business goals and prioritize the keywords that are most important and most profitable for your business, and run campaigns with that targeting in mind. In doing this, we are prioritizing and emphasizing the business and products that offer the highest return on your advertising dollars.
You wouldn't believe how many small businesses run their paid advertising campaigns with little or no strategy. This is like driving 80 mph down the interstate with the windows down, and just tossing up a full stack of $100 bills. Don't be that business owner. Let us help you target and focus your advertising dollars for maximum benefit.
With paid advertising it is all about monitoring results, and we will monitor results in order to optimize each campaign that we run your business. We will then report the results to you so that we continually optimize and improve each campaign. As we move forward and progress with testing and results transparency, each week we improve the optimization and return.
Another central component to Google Adwords, is making sure that the budget is optimized based on your business goals. So when we target keywords it is always more cost-effective to target the long-tail keywords that can effectively generate sales for your business, and when possible avoid the common and generic keywords that are always most expensive (think "golf shoes with rubber spikes" vs "golf shoes". This is how we optimize the budget to make sure all of your advertising dollars are spent in a creative and economic way.